The important of career in your life free essay sample

In present competitive era it is very important to pay more attention towards career. What is career ? A career is the sum total of paid and unpaid work, learning and life roles you undertake throughout your life. In todays world of work the term career is seen as a continuous process of learning and development. For many people, careers are the most important priority in life. There are many reasons why a career is very important to me. First of all, human beings is social animals. A person cannot able to live without any social interaction. Every individual needs love, support, help and security from other members of society. A person can get all these things from their family and friends. However ,in this highly competitive time career is a prime need in person s’ life, because without any successful career it is very difficult to survive. A person can afford a happy and healthy lifestyle for their family if he/she has a good job. We will write a custom essay sample on The important of career in your life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is a strong argument which supports that career is a most important aspect in a person’s life. Secondly, with career , we can earn money. If we have many money ,we can buy many of things like cars, houses, dresses and other things. Besides that, with career, we can obtain affirmation from the job. For example, when work is done with praises from the others, this will give you a sense of accomplishment. Finally, in my opinion, to be a success in life, a person needs to pay more attention towards his or her career

Spanish Verbs Meaning To Become

Spanish Verbs Meaning To Become Spanish has no single verb that you can use to translate to become. Your choice of verb typically will depend on the nature of change that occurs, such as whether its sudden or involuntary. Spanish also has a multitude of verbs that are used for specific types of change - for example, enloquecer often means to become crazy and deprimirse means to become depressed. Llegar a ser Llegar a ser typically refers to change over a long period of time, often with effort. It is often translated as to eventually become. Andrea Montenegro llegà ³ a ser considerada una de las modelos ms populares del paà ­s. (Andrea Montenegro came to be considered one of the countrys most popular models.)Es inevitable que todos lleguemos a ser ancianos. (Its inevitable that all of us will become old.)No creo que llegue a ser un problema. (I dont believe itll become a problem.)Lo ms importante para que un nià ±o llegue a ser bilingà ¼e es hacer que su desarrollo del lenguaje sea una experiencia agradable y positiva. (The most important thing for a child in becoming bilingual is making language development a pleasant and positive experience.) Ponerse The reflexive form of the common verb poner, ponerse, is often used to refer to a change in emotion or mood, especially when the change is sudden or temporary. It can also be used to refer to changes in physical appearance and many other traits and can apply to inanimate objects as well as persons. Cuando llegà ³ Antonio, su madre se puso feliz de tenerlo en casa. (When Antonio arrived, his mother became very happy to have him at home.)En aquel dà ­a me puse enfermo. (On that day I became sick.)Cuando el cielo se pone oscuro las mariposas dejan de volar. (When the sky becomes dark the butterflies quit flying.)No nos pongamos tristes. Se va a un lugar mejor. (Lets not become sad. Hes going away to a better place.) Hacerse Another reflexive verb, hacerse, usually refers to deliberate or voluntary changes. It often refers to a change in identity or affiliation. Admite que se hizo escritor por desesperacià ³n. (He admits that he became a writer out of desperation.) ¿Cà ³mo me hago miembro de Mensa? (How can I become a member of Mensa?)Vamos a hacernos millonarios. (Were going to become millionaires.)Mi padre nunca fue muy religioso, pero sà © que se hizo ateo aquel dà ­a trgico. (My father was never very religious, but I know that he became an atheist on that dreadful day.) Convertirse en This verb phrase convertirse en typically means to change into or to turn into. It typically suggests a major change. Although less common, transformarse en can be used in much the same way. Es el dà ­a que me convertà ­ en mujer. (It is the day I became a woman.)Nos convertimos en lo que pensamos. (We become what we think.)Me convertà ­ en una persona mucho ms feliz. (I turned into a much happier person.)Nos transformamos en lo que queremos ser. (We turn ourselves into what we want to be.)En la metfora, la oruga se transforma en mariposa. (In the metaphor, the caterpillar becomes a butterfly.) Volverse Volverse typically suggests involuntary change and generally applies to people rather than inanimate objects. Los jugadores se volvieron locos. (The players went crazy.)Con el tiempo, me volvà ­ perezoso y terminà © escribiendo. (With time, I became lazy and ended up writing.)Es la paradoja del ahorro: Si todos ahorramos, nos volveremos pobres. (Its the paradox of savings: If we all save, we will become poor.) Pasar a ser This phrase pasar a ser suggests change that occurs in the course of events. It is often translated as to go on to be. Pasà © a ser subordinada de à ©l. (I came to be his subordinate.)Pasamos a ser nuestro peor enemigo. (We are becoming our own worst enemy.)Al mismo tiempo, Europa pasaba a ser el mayor inversor extranjero en Argentina y Chile. (At the same time, Europe came to be the biggest foreign investor in Argentina and Chile.) Reflexive Verbs and Changes in Emotion Many verbs that refer to having emotions can be used reflexively to refer to a person becoming someone with a particular emotional state. Reflexive verbs can refer to other kinds of changes as well: Me aburrà ­ de la monotonà ­a. (I got bored with the monotony.)El soldado se exasperà ³ por la incapacidad de decisià ³n de sus jefes de guerra. (The soldier became frustrated by the inability of the war chiefs to make a decision.)Me alegrà © al ver el hospital. (I became happy to see the hospital.)Casi se atragantà ³ cuando vio los noticieros. (She almost became choked up when she saw the news.) Nonreflexive Verbs Denoting Change Many reflexive verbs denote change or becoming, but so do a smaller number of nonreflexive verbs: Milton enrojecià ³ cuando la vio. (Milton turned red when he saw her.)Las ideas buenas escasearon. (Good ideas became scarce.)La situacià ³n empeorà ³ con rapidez. (The situation quickly became worse.) Key Takeaways Spanish uses a variety of verbs to translate to become, the choice depending on what is changing and the nature of the change.Most of Spanish verbs of becoming are in the reflexive form.Spanish verbs exist for some highly specific types of change, such as enrojecer, to become red.

Red Hat or Suse Research Paper Example | Topics and Well Written Essays - 1750 words

Red Hat or Suse - Research Paper Example The most annoying of Red hat is its slow running of applications even though it has a perfect architecture of its Gnome. The slowness may be as a result of the fact that thee general configuration is not okay as opposed to the Gnome itself. LINUX MARKET SHARE GENERAL COMPARISON Red hat’s theme of Bluecurve is not efficient since it does not hide that open source applications come from here. SUSE’s own window decoration together with KDE’s keramik icons are so efficient together thus KDE and Gnome applications blend in together very well. Another advantage going to SUSE is the fact that it is a very good working clipboard as opposed to the Red hat’s lack of an integrated copy and paste solution such that if a person wants to copy a text and try pasting it in another application, it usually ends in one finding the clipboard empty. Irritating is an understatement to this scenario. SUSE has integrated its system control tools much better than Red hat since the control tools are divided into two sets, one for the system hardware and it goes by the name YAST and the other one for KDE. Red hat on the other hand has very little or minimal control over hardware, the boot loader and the other areas/ parts of the system since the Gnome controls are scattered everywhere. The other similarities and differences are as follow in the statements and paragraphs below. Red hat Linux focuses on the attributes that follow: Offering a highly optimized application for large-scale, centrally-managed enterprise deployment, industry-leading virtualization performance, flexibility, security for both host and guest environment, the provision of a platform that offers clients access to better technology in the life time of the product, and provides the best efficiency with the latest generation of system which are scalable. There are various features that define Red Hat (Haynes, 2009). Such features, and which vary to some extent from Suse include the following: kernel and core technology stack, virtualization, performance, client/desktop, development, scalability, and security. The first features to examine is kernel and core technology stack. It provides the user with an updated core, including the operating system kernel, compiler and development tools, libraries, and drivers and not forgetting applications such as nfs, http, samba etc. It has been the leading developer and contributor of technology to the Linux kernel for many years and uses them to come up with a kernel that encompasses a comprehensive set of strength capabilities in the enterprise (Davenport, 2009). Its design allows for future capabilities to be included and incorporated into it without impacting certified applications and this is possible by keeping APIs/ ABIs stable. The benefit of this is that it provides a platform for future incorporation of the latest open source technologies in a state-of-the-art solution. ISVs enjoy a stable, flexible environment on which to launch and support their applications. Thus the end user achieve the maximum return on their investment in IT, with features that give the maximum and proper utilization of resources and rapid absorption of new technologies. Red

Ways in which the internet has changed the way business operate in the Essay

Ways in which the internet has changed the way business operate in the global marketplace - Essay Example It is a business process in which jobs of one organization is getting done in another distant organization with the help of internet. In other words, an American organization can get their work done through an Indian organization without travelling to India. Internet provides all the platforms like email, audio and video conferencing etc for enhancing business communications between people staying in different parts of the world. It should be noted that India like countries have huge manpower strength and therefore labour charges in these countries are extremely low whereas in countries like America, manpower shortage is visible everywhere and therefore labour changes are more. Outsourcing helps American organizations to exploit the cheap labour markets and save billions of dollars every year. According to new figures released by the United States Department of Commerce e-Commerce Sales accounted for 2.4% of all sales in the fourth quarter of 2005, up from 2.3% the previous quarter, Total fourth quarter e-commerce revenues came to a seasonally adjusted $22.94 billion. For all year 2005, e-commerce sales rose by 24.6% according to information from the U.S. Census Stats (Internet World Stats News) E-commerce is another business segment developed as a result of the introduction of internet. Many people started to rely on internet for their purchasing needs. It is easy to purchase majority of the products available in the world through internet. One of the major advantages of internet purchase is the opportunity to purchase anything from anywhere in the world at any time, using credit cards. Internet opened many opportunities to sell domestic products in international market. Earlier, it was difficult for small companies to sell their products in international markets because of the difficulties in accomplishing exporting and importing formalities. However, it is easy for such companies to sell their products through internet without much hassles. â€Å"In

Critical Perspectives of Power Essay Example | Topics and Well Written Essays - 3250 words

Critical Perspectives of Power - Essay Example The origins of power can be understood from medieval businesses where there were smaller organizations and fewer employees in each of them. Typically, an individual learnt a trade and plied his craft, selling his services to others and accumulating capital; in the course of his journey occasionally, he had opportunities to expand and launch his own enterprise. A mixture of hard work and serendipity sometimes enabled such journeymen to become masters. In effect, they became owners or owner-managers and employed people to work for their business enterprise. In essence, we find that an individual, in his early days as an apprentice bows to a power center, who for all practical purposes is his master or supervisor; later on there is an opportunity to be the authority or one who now wields power himself. We now trace different viewpoints as observed through the lens of three different theorists Weber (1978) had a clear construct of power. According to him, power flowed through a bureaucratic setup where people and processes were clearly defined. People were endowed with certain powers to approve or reject petitions and they exercised it as per the written code of conduct. Effectively, no one could flout the rigor and the organizational hierarchy to get work done. Power being legitimized through the form of organizational structures, there were no methods or actions that could challenge it. Perhaps, we can visualize it as a one-way street, where everything was clearly spelt out and there was no possibility of dialogue or dissent. Viewed from another angle, power was domination and any overt or covert resistance was construed as a form of insubordination and sanctions were imposed. Bachrach & Baratz (1963, 1970) had a different interpretation. We take this as the second dimension of power. They posited that power was associated with decisions and non-decisions. Power was cons trued as a process where the issues or problems were excluded from decision-making. Subordinates are not allowed to participate in the decision-making process through various stratagems adopted by people in higher positions of authority. The use of these channels has been described as non-decisions. In scenarios such as these, the powerful actors are able to determine outcomes from behind the scenes. A critical perspective would perhaps hint at this construction as a subtle, non-offensive use of power. Yet, it clearly denotes that there are invisible barriers. On one side, there are people who can take decisions; on the other side, there are subordinates or people who may be in conflict but forced to accept the decisions of the top management team. The third dimension was put forth by Lukes (1974) who argued that power could not be interpreted in the light of conflicts alone. He opined that power could be used to quell dissent and conflicting viewpoints by shaping the perceptions an d cognitions of people. This could be done in a subtle manner so that people accept

Emirates Airways Customer Perception

Emirates Airways Customer Perception For this project, we have used both primary and secondary data. As part of our primary data, a survey questionnaire was created and handed out to 50 passengers who have and continue to fly with Emirates Airlines. The aim of the questionnaires was to shape peoples perceptions of the brand and analyze whether or not Emirates is meeting its marketing mix objectives. Findings are spread out throughout the paper where relevant, and detailed tabulated form can be found in the Appendixes. 1.1 Introduction to the Organization In 1974, three years after independence, the rulers of the UAE decided to establish a joint flag carrier: Gulf Air. However, a tense relationship between the airline and the Dubai government existed ever since its inception, as the latter re fused to give in to Gulf Airs demands to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capacities to and from Dubai by more than two thirds between 1984 and 1985 without advance notice (Wilson 2005). Since foreign carriers proved unable or unwilling to fill the gap, Dubais then ruler, Sheik Mohammed bin Rashid Al-Maktoum, convened a team of experts headed by Maurice Flanagan and later joined by Tim Clark and the rulers then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum to devise an emergency plan. The groups recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditions: The new airline should meet the highest quality standards; And there would be no additional capital injections from the government other than the agreed USD 10 million start-up capital. On October 25th, 1985, Emirates first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The rest is history. In 1987, Emirates began to serve it first two European destinations London Gatwick and Frankfurt. In 1995, it has operated an all wide body fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever. As of October 2007, Emirates route network extends to 91 destinations on all continents. In its last business year, ending March 31st, 2007, the airline transported 17.5 million passengers and 1.2 million tons of cargo on 102 aircraft. Currently, 118 aircraft are on firm order (of which 20 will be all-freighters), including 55 A380 and 43 B777. PART TWO 2.0 Situation Analysis According to Kotler Keller (2008), situation analysis is a systematic collection and evaluation of past and present economical, political, social, and technological data. It is aimed at (1) identification of internal and external forces that may influence the organizations performance and choice of strategies, and (2) assessment of the organizations current and future strengths, weaknesses, opportunities, and threats. 2.1 Market Summary Airline Industry Portfolio The UAE airline industry is one of the aspiring industries not just in the Middle East and the surrounding South Asian, North African Region, but the world itself. The industrys huge market growth and success in the Middle East and the world is crucially based on the UAE, and especially the cities strategic geographical location and the governments determination to make the country an international business hub connecting the East to the West and vice versa. During the global recession and economic crisis, the airline industry in the UAE in comparison to other airline giants such as British Airways, Lufthansa, Air France and KLM and other business sectors within the country was the least affected. The UAE airline industry, which includes Etihad and Emirates, was affected by the crisis but has successfully resurfaced at being profitable in the year 2010 and has since contributed effectively to the growth of the countrys total economy (Bloomberg Business week, 2010). Emirates Airline Portfolio Emirates Airlines is one of the most successful and major airlines in the Middle East, currently operating around 3200 passenger flights per week, from its hub the emirates of Dubai to over 110 destinations in 62 countries (Emirates Airlines, 2011). This makes Emirates one of the fastest growing airlines in the airline industry. The Airline Industry is one of the dynamic and fastest growing industries in the world and has influence in the countrys economic growth, international investments and in tourism, mainly due to the Airline Deregulation Act of 1978 which allowed the industry to change its category of a public utility service to a much market driven industry (Florian, 2010). 2.1.1 Market Demographics and Needs Emirates Airlines initial market consists of consumers and businesses located in the United Arab Emirates, mainly the Emirate of Dubai. Emirates goal is to cater the needs and demands of the ever growing population of the UAE especially the expatriates residing in the UAE who are the thriving workforce of the UAE and make up approximately 75 percent of the population of the country (UAE-Economic Development, 2010). Dubais and as a result Emirates spectacular growth in recent has been accentuated by two complementary factors: sound politics and its very favourable geographical location. Currently the Emirates Airlines market demographics are divided in three sectors, and they are: 2.1.2 Market trends and target market growth The soaring price of oil and the financial crisis had a tremendous effect on the airline industry. Most of the airlines were suffering from fuel price hikes and were running out of cash. However, Emirates Airlines had proven to be the most efficient and profitable despite the extra costs because of its strategic placement of its products in the market share by creating separate market sectors. These market sectors are part of Emirates product portfolio and have been divided in product share. Emirates Airlines current product share is: (Source: Emirates Group, Annual report, 2010) The reason for Emirates Airlines to design such a product share was simply to adjust its marketing strategy after the effects of the global financial crisis. The adjustment was made to accommodate factors that were pertaining to the demand (requirements) and supply (drivers) for its customer base who were also affected by this crisis. The current product share seems to be working fine for Emirates especially after the global economic crisis, which scarred many businesses in the UAE, especially government owned businesses. The crisis, however, has enormously affected its overall performance rating as a prestige high class inboard service that Emirates Airlines previously used to market to clients as a high value service. Emirates had to revaluate its cost and benefits to accommodate the passenger market needs of a cheaper, faster and safer means of transportation by downsizing its experienced onboard staff members and replacing them with inexperienced workforce and by underplaying the various onboard service options it previously use to boast about just few years before the crisis. 2.2 SWOT Analysis SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization, as its a fundamental and simple model that analysis the capabilities of an organization as well as its potential opportunities. The information for the analysis is derived from environment and further categorized into internal (strengths and weaknesses) and external (opportunities and threats) analysis. (M. McDonald, 2007) SWOT Analysis 2.3 Competition As said by the managing director of Emirates, forget about protection against competition. Thats not how Dubai works (Business Strategy, 2005). Well carriers such as Lufthansa, British Airways, Air Canada, and Air France are among the few competitors of Emirates. Emirates Airline is not affected by their direct competition in the air space. It is the accusations of unfair competitions posed on Emirates Airlines by these leading airlines that cause a major threat to Emirates. As a lie is continuously repeated, people start to eventually believe in it. 2.3.1 Accusations Spearheading the regions development strategy, and emblematic of the economic success of the UAE, Gulf carriers benefit from financial support from their local state, which provides a wide array of services: airports, civil aviation authorities, airport and navigation charges, and finally complementary infrastructure. Furthermore, these airlines enjoy a favorable tax environment, as there is no corporate tax or social security charges in their country (Business Strategy, 2005). In return to such accusations from its competitors, Emirates have denied these accusations by providing the below fact and figures (Emirates Group, 2011): Emirates purchases fuel on the same terms and conditions as other commercial airlines. Fuel accounts for 30% of Emirates total expenditure. Emirates Group states that it has recently paid the Government of Dubai US $776 million in dividends in return for the seed capital gifted to the airline at its ince Emirates total cost of benefits provided to expatriate employee amount to more than US 400 million per annum. On the other hand, Emirates also faces competition from its neighbors such as Qatar Airways, Etihad airways and other competitors such as Gulf Air, Singapore Airlines, and low cost airlines such as air Arabia. For analysis we will shed light on Etihad and Air Arabia. (See Appendix) Etihad Airways are competing with Emirates strategy for best standards in quality in its three product classes. In addition, working aggressively on its infrastructure expansion plans poses a high level threat to Emirates Airlines. Air Arabia: Due to the economic downturn and recession, customers have become highly price sensitive to the market. Air Arabia has become the emerging low cost airlines based in Sharjah and supported by its government, which attracts customers in terms of monetary value by providing cheap travel with an increasing high standard. PART THREE 3.0 Marketing Strategy Baker (2008) states that Marketing strategies is a process that can allow an organization to concentrate its limited resources to the greatest opportunities to increase sales and achieve a sustainable competitive advantage We would use this guideline to affirm, dissect and comment on Emirates Airlines marketing strategy. 3.1 Mission Statement A mission statement is aÂÂ  strategicÂÂ  marketing andÂÂ  business development tool that adds value because they define yourÂÂ  products / services, goals and cultureÂÂ  to your employees, suppliers, customers, vendors, and the media.ÂÂ  A Mission Statement captures the uniqueness of yourÂÂ  company andÂÂ  acts as a base line for quality,ÂÂ  service and yourÂÂ  marketing messages (John, 2006). Emirates Airlines, or rather Emirates Groups mission statement is simply committed to the highest standards in everything we do (Emirates Group, 2011). Being a vast enterprise by itself, Emirates Group has been quiet successful in embodying the mission of committing to the highest standard onto one of its two core corporation Emirates Airlines, the other being DNATA, by marketing the brand of Emirates as the pinnacle emblem or a luxury standard throughout the world as an emerging Global Brand. This mission has contributed to the company garnering global praises for excellence in every aspect of its business in travel and tourism since its commencement. Emirates Airlines is a brand that is truly emerging as a global icon with its logo representation in Arabic script as a symbol of its origin. Emirates has committed on building an operational and service approach as a true global provider, by delivering high quality service and catapulting itself as the industrys youngest and most advanced fleet to retain its ever growing loyal customers worldwide. Emirates is able to achieve this boasting quality as an emerging global brand by updating its fly roster to 100 destinations in over 60 countries with more than 14 million passengers annually. 3.2 Value Proposition A value proposition is the collection of reasons why a person or company benefits from buying something (L. Richman, 2006). This statement should convince a potential consumer thatÂÂ  one particularÂÂ  product or service will add moreÂÂ  value or better solve a problem than other similar offerings Throughout the years, Emirates Airlines has successfully created a customer-focused value proposition, by offering a combination of products and services, information and experiences customized for its market demographics for each of its destination, it has also claimed that the geographical location of its hub (Dubai) is also a value proposition. This approach had led to an array of product offerings such as: The popular onboard ICE system (an Information, Communication and Entertainment system) fully loaded with hundreds of entertainment channels on demand All-in-one communication device accommodating customer needs of surfing the net, emailing or simply calling a land line whilst in the sky Competitive pricing and time effective routes to over 110 destination Dubai and personalized exclusive lounges for its clientele and the frequent flyer program Skywards also adds value to Emirates Airlines. Skywards Program plays a key role in facilitating Emirates build strong customer relationships. All the above product offerings have facilitated Emirates to deliver its value proposition to its customers and support its mission statement of committing to high standards. 3.3 Marketing Objective Important part of marketing strategies is its objective. According to Dess, an objective of an organization should be directed towards generating greater profits for the company and also towards customers and society at large (2008). It is given that an objective of any competitive organization in its marketing strategy is to be successful in a specific setting which needs a detailed investigation and detailed studies of the surrounding environment of the market, its competitors and key factors that influence the market (both internal and external). With this in mind, the organization should than aim for best results to benefit the company. Hence, Emirates Airlines or rather Emirates Group has carefully devised and constructed an objective and fused it with the groups mission statement. Emirates Groups mission statement is simply Committed to the highest standards in everything we do. In the beginning, Emirates Airlines objective was simply to be the national carrier for the Emirate of Dubai. Later on, with successful entry to the Middle East and Sub-Continent market with a strong financial backing from the Government of Dubai the objective was to be the Elite Flying companion and a dominant figure which focused on the provision of the inflight experience as a customer value in the market. Due to success and further expansions to other markets, Emirates soon realized that its objectives kept on changing and adapting to the targeted market. Below are Emirates current objectives: (Source: Emirates Group, 2010) In our opinion, Emirates decision on keeping the objective of the company specific and coherent to current situation of its target market is a good decision in this ever changing and growing industry, where various factors such as laws, resources, political barriers, wars and international laws can directly or indirectly effect a companys objective and therefore effecting the marketing strategy. 3.4 Target Markets According to Nils (2007), Target Market is the specific group of customers that a company aims to capture from the total population. It is particular market segment at which the marketing campaign is focused after penetrating the market. Quality Destination ServiceEmirates Airline targets the whole globe at its target market. To reduce the complexity, target market is be divided into three parts which are further sub segmented into four parts to suit the target market according to their needs. Price Business travellers pay a lot of attention to convenience since they have to spend a lot of time on airports and airplanes. Touch points that they come across are lounges, frequent flyers, safety and good service and interaction systems. Emirates Airlines serves this market quite perfectly. It segments it with the help of quality and service such as skywards awards, availability of lounges in airports, comfortable seats, in-flight services (internet, telephone systems, entertainment systems lastly good food service) Leisure travellers pay a lot more attention on the flexibility of prices and destination compared to business travellers. Emirates Airline segments this market by destination and price by providing them with opportunity to book early and save, facility to provide visa, holiday packages for new destination each time and lastly a huge variety of destination routes. Cargo: A very strong focus on cargo traffic, which generates 20 percent of Emirates revenues one of the highest percentages in the airline industry 3.5 Positioning Positioning is the perception in the minds of the target market regarding companies brand or product (Ries, 1981). Elaborated by Ries (1981), positioning is an organized system for finding a window in the mind. It is based on the concept that the only time communication can take place is at the right time and under the right circumstances. Apparently, true needs and physical value are the main ingredients in which the company has to base its brand positioning in the minds of the target market. Business class focuses on brand values such as punctuality, reliability frequency, prestige and state conscious (Stephan, 2007). Therefore, airline should position itself to suggest it as a choice for successful people, for the product category of the business class. Leisure class focuses on price of the ticket as their prime factor. Therefore, brand position should be done in terms of value for money. According to Simon, Emirates has set out to be an innovative, modern, and customer-oriented provider of high quality air travel services (2005). He also added that brand positioning is that of a leading, international and quality airline serving the global community (Simon, 2005). In terms of the Emirates target market (business and leisure travelers), Simon adds, Today, air travel is affordable and accessible, and for Emirates, the whole world is our oyster. All customers are important to Emirates, and we strive to provide them with the best possible value for their money, regardless of which class passengers travel in. However, weve always considered the frequent business traveler the people who literally fly to work- as pivotal to our marketing strategy (2005). In terms of the target sub-segments (price, quality, destination, service), officials of Emirate Airlines say From the service provided at the point of ticket purchase to staff at the check-in counter; from facilities offered in our airport lounges to in-flight entertainment and service. At all customer touch points, Emirates pays close attention to our product and service to ensure that we deliver on our brand promise of innovation and quality (2005). In terms of delivering the value proposition of the brand Mr. Simon (2005) further adds, We operate a fleet of modern, wide-bodied aircraft equip these aircraft with the latest in-flight amenities and entertainment systems; We invest in the latest technologies to enable faster and more efficient handling of such functions as ticketing, baggage and cargo handling; We recruit our award-winning cabin crew from over 100 countries around the world and train them to the highest standards so you can be sure there will be someone who speaks your language onboard; We hire gourmet chefs to design and plan our in-flight catering menus; We invest millions of dollars to provide advanced engineering support for one of the worlds youngest fleet of aircraft; and the list goes on across the airlines business units. However, during the process of building a brand, the company also faces emerging challenges to sustain its global brand image. Brand Indigo LLC acknowledges that high levels of brand recall concurrently raise the expectation levels of customers (2010). Were living in an age where the majority of the people are tech savvy and any form of criticism and dissonance can be openly discussed in various blogs. This therefore may wear down the built brand esteem (Brand Indigo LLC, 2010). Brand Indigo LLC suggests that service recovery plans will have to be in put in place in quick earnest, or else customer franchise maybe negatively affected (2010). In addition to all the above, A Dubai based newspaper reported to Emirates that they are receiving reports about their slipping service which can be supported drops in Emirates Skytrax Airline year ranking (Gulf News, 2010). 3.6 Strategy Summary The strategy summary reflects on the ways that the company will meet its objectives by placing strategic communication patterns that can help develop the desired position. With the perspective of branding in mind, the first and utmost aspect relating to Emirates rise as a global brand is its leaderships vision and foresight in linking the brand to its marketing strategy and committing the budgets and resources required for its strategic and tactical impact. Given the aspirations of the Emirates brand in being global, innovative and a customer-oriented provider of high quality services, the key to its success has been Emirates airlines ability to apply the brand in all aspects of its customer interactions. By paying close attention to its product and service to ensure that Emirates deliver on what the brand promises of innovation and quality. Another Cornerstone of Emirates Marketing strategy is sponsorships; Emirates branding employs all the major traditional and new marketing tools, but the most effective approach that help it to connect with its customers and enhance its brand awareness by sponsoring the major sporting events. PART FOUR 4.0 The Marketing Mix Kotler Keller (2006) define the marketing mix as the combination of elements that you will use to market your product. There are seven elements: Product, Place, Price and Promotion, People, Process, and Physical evidence. They are called the 7Ps of the marketing mix. 4.1 Product/Services A product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In reality, while decisions related to the consumable parts of the product are extremely important, the TOTAL product consists of more than what is consumed (Christian, 1994). The total product offering and the decisions facing the marketer can be broken down into three key parts (Appendix 2): Core Benefits Actual Product Augmented Product Core Benefits: The first layer of the product as defined by Cant (2009) is it represents the heart of the product Emirates airlines Core Product is the Air transportation of passengers and Cargo Actual Product: The second layer of the product as defined by Cant (2009) is the tangible product or service offered to the consumer For Emirates: Emirates First Class, Business class, Emirates holiday, in-flight entertainment system, luxury service, online check in, courteous spa. Augmented Product: .the third layer of the product as defined by Cant (2009) is the tangible product plus the additional customer services and benefits (also called features). For Emirates: National carrier of Dubai, chauffer service, lounges and spa, Dubai as transit hub and the most important is the private terminal at Dubai international Airport. Source: Three Levels of a Product, 2010, Marketing Teacher, accessed 12/02/2005, http://www.marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html Questionnaire findings suggest that people fly with Emirates for benefits other than the medium of transportation, such as travel experience (Appendix 2). 4.2 Price The price of the marketing product mix is the amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service (Armstrong, Gary and Philip Kotler, 2009). Yield pricing Which offers its consumers discounted rates on early purchases, higher rates on late purchases, and the lowest prices on unsold inventory before it expires (Kotler Keller, 2006). Time Pricing It is an important element of Emirates pricing policy. With ticket fares varied by season, day, hour, early bird offers allow Emirates to charge a passenger less. Luxuries. The airline tries to position itself as having the highest value possible for consumers. Passengers who purchase business class, for example, have a complementary limousine pick-up, included in the fare of the ticket. Through collecting primary data research for our project, we found Emirates and Etihad have almost the same prices, with Qatar Airways having prices that are much lower than its competitors. In response to competitors reactions, it is best for Emirates to continue managing to maintain prices, simultaneously adding value by constantly improving the quality and consumers expectations of its services. Questionnaire findings show that 60% of the people surveyed say Emirates is relatively expensive compared to others (Appendix 2). 4.3 Promotion Defined as the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Kurts, 2010). Many promotional activities are not really focused to stimulate immediate purchase, but are rather aimed to move the potential buyer a step forward in the buying process (Van W.1997). Sponsorships For Emirates, sponsorships believed to be the best ways to connect with passengers. (Emirates, 2011). Emirates have sponsored more sporting events than any other airline or company in the world (Hagey, 2009). According to the head of Emirates Airlines marketing department for the past two decades, below are breakdowns of how the budget was spent in the past, compared to the present (Hagey, 2009). Past Advertising 70.00% of budget Public Relations 30.00% Present Sponsorships 55.00% of budget Advertising 45.00% Marketing now makes up about 2.7%, compared to 2.3% previously (Hagey, 2009).The key indicator of success is the association people have of various events with the brand. For instance, the Arsenal player and the word Emirates immediately connects. In fact, the mere association of Arsenal or Dubai with Emirates is proof that sponsorship model works wonders for Emirates. Advertising. The airline also advertises in newspapers, billboards, magazines, and even on television channels such as CNN, for instance. Emirates use reminder advertising to increase brand awareness in the various markets. With the right amount of spending on advertising, Emirates marketing mix is very much in line with the companys objectives. . The most memorable ad with the passengers seems to be the Dubai Welcomes the World with Wonderful life by Black playing in the background (Appendix 1). Passengers have stated that it gives them a sense of calmness and excitement and they associate the advertisement with the cosmopolitan image of the emirate of Dubai (Appendix 1). Sales Promotions. Emirates Airlines often offers best deals, and discounts on specific travel destinations, at specific times of the year. The website of the airline offers the best available prices and gives the consumer the opportunity to pick the price of choice, at flexible dates. Gifts Emirates Airlines offers children on board the airline various branded gifts. Emirates could stress more on social media in order to build strong customer relationships with its passengers and build its own network of loyal customers. 4.4 Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet (Jerome, 1975). Emirates Airways distributes its ticket through quite a few touch points such as: Sales agents ( all over the world) Corporate website Customer service call center (Reservation and booking) In the future, Emirates Airlines can strengthen its place strategies by deploying more sales agents and branches in general. Moreover, it can provide more touch points in the leading malls around the world for an easy access for individuals to book flights. Questionnaire findings show that 80% of the people prefer to use the Internet as the source of ticket purchase, as it provides the best discounted price (Appendix 2). 4.5 People Service, expertise and skills of the people who work for the company and they can be used to set you apart from your competitors (Stephen 2007). . Recruitment and use of the staff and people It is an essential ingredient in any organization, and with the appropriate staff members at hand, the organization can obtain a competitive advantage. Emirates Airline has a staff of 36,652 (Emirates Fast Facts, 2011), who go through training to obtain the right skills and service knowledge that is vital in a service-providing company. Emirates could work on the inseparability characteristic of its service. It is therefore crucial for the cabin crew to remain patient and positive in conflicting situations, so as not to distort peoples perceptions of the brand. Prior to downsizing, Emirates had a staff of very experienced cabin crew members. Recently, however, as previously mentioned above, Emirates uses a mix of experienced and inexperienced cabin crew members. To improvise its people strategy Emirates should make their cabin crew wear name tags to create a friendly atmosphere on board the flight, but would also add to the cabin crews responsibility of complying with the right behaviour that would not damage the brand. Most of the Emirates passengers that were surveyed agree that the cabin crew is friendly and welcoming (Appendix 2). 4.6 Process Defined as the procedures, mechanisms and flow of activities by which services are used by the customer (Koichi Shimizu 2003). Emirates airline has a simple process for its passengers since the time of booking their flight to the time they depart or arrive from Dubai Airport. Emirates own its own terminal three at Dubai international airport to further simply the process (See Appendix 3). The diagram illustrates the whole process through which a passenger goes through since the time he arrives at the airport car park to departure. Emirates airline offers various types of check- in processes. For instance: online check-in, self-check in at the airport to simplify the process even f

Life or Something Like It :: essays research papers

†2’, long brown hair, and big blue eyes. It’s hard to place exactly when and where it all happened. So let me just fill you in on how I got where I am today. I met her in the seventh grade for the first time through a mutual friend. From that moment on I had a big crush. We talked on occasion throughout eighth grade up until high school. We hung out a few times and then junior year rolled around and I was asked for a favor. It was my chance to finally get my foot in the door. She asked me to take her to her friend’s high school so that we could eat lunch with her. Of course being the nice guy I was and knowing exactly how I felt about this girl, I jumped on the chance. The day went well and I thought I was on my way. The phone call I got was to help move the same friend’s TV, so once again I took the chance to try to better my position. This time there were other guys there and I felt really out of place. But I did all I could to try and make this situation a little better than the last. We began to talk more and pass notes in the hallway. Then one say she walked into the nurse’s office at school, where I worked during 7th period, and it started once again. I swore to my best friend who worked in there with me, that she was way out of my league and that I had been trying all year to land this girl that I wanted since 7th grade. He told me just to give it a chance and to ask her out. And so risking all I had and acting completely out o f my comfort zone I did the impossible and asked her to dinner. We talked, ate, she told me how she had two dates that upcoming weekend which kind pushed me back, but as my friend suggested I worked at it and eventually started to hang out with her regularly. And then the night came where we kissed for the first time, May 28th, 2003. Finally I thought, I finally did it, but since we were a little light minded at the time I didn’t know what her intentions were.

Effects of Child Abuse

Outline. The Effects Of Child Abuse. Introduction : Child Abuse is any physical and emotional mistreatment of a child. It is prominent in the form of injuries or how a child behaves. Child abuse can cause severe damage to the abused child even when the child has grown into an adult. This is because they have to deal with the psychological, physical and behavioural effect that is resulted from the abuse. Point 1 : Livestrong states that the physical injury of a child is the most obvious result of child abuse.Examples of physical injuries are bruises or broken bones. Point 2 : As indicated by Livestrong’s article titled â€Å"Causes and Effects of Child Abuse†, the child abused also suffers from psychological effect. Examples of psychological effect would be the feeling of isolation, fear, distrust, depression and low self-esteem. Point 3 : Livestrong also points out that an abused child will also undergo behavioural symptoms.Examples of behavioural effects are delinquenc y, teen pregnancy and teen drug issues. Conclusion : To sum it all up, an abused child goes through a difficult life due to the physical, psychological and behavioural trauma. They often feel insecure, worthless and alienated from the society. We as a part of society should be aware of our actions towards children and how others treat children as they grow into adulthood according to how they are treated by those around them.So let’s think of the children. Do you want your children to go through life like that? Pre-writing. The Effects Of Child Abuse. Physical Effects : – Physical injuries : bruises or broken bones. – Shaken baby syndrome – Impaired brain development – Long term problems with cognitive, language and academic abilities Psychological Effects : * Feel isolated * Fearful * Untrusting * Depression Behavioural Effects : * Delinquency * Teen pregnancy * Teen drug The Effects Of Child Abuse.

10 Super Weird College Majors Youve Never Heard Of

10 Super Weird College Majors Youve Never Heard Of You have a passion for something, but you aren’t sure whether there’s a major for that. We’re in an exciting, evolving time now where, depending on where you choose to study, you can kind of go your own way. There are tons of weird, but cool- and real- majors out there for you to explore and extend what drives you. So pick your passion, follow your bliss, and major in something that matters to you. Here are 10 of the weirdest and the coolest ones we’ve found.1. Adventure EdIf you go to Plymouth State University in New Hampshire, you can take courses in Rock Climbing, Canoe Paddling, Wilderness Expedition, etc. in preparation to help teach kids, adults, at-risk populations, and yourself to have challenging experiences in the great outdoors. Your job prospects include working for outdoor education at state or national parks, or even outdoor adventure programs the world over.2. BagpipingShow your Scottish roots- at Carnegie Mellon University in Pittsburgh, yo u can major in Bagpipe Performance. The major has been around for 75 years.3. Canadian StudiesAt Duke University in North Carolina, it’s not all about American Studies. You can study the literature, politics, and culture of the giant country to the north- regardless of whether or not you hail from there. Learn, in-depth, about our neighbors!4. AuctioneeringThink you’d make a great auctioneer? If you go to Harrisburg Area Community College in Pennsylvania and study things like Audience Communications, Auctioneering Law, Procurement and Appraisal of Merchandise, and Preparations for the Auction, you’ll prep yourself for a very specific career. Job prospects: obvious!5. The BeatlesNo, really. At Liverpool Hope University in the UK, you can â€Å"examine the significance of the music of The Beatles in the construction of identities, audiences, ethnicities and industries, and localities.† Job prospects: Beatles historian (yes, apparently that is a thing) or Po pular Music Studies specialist.6. CitrusIf you go to Florida Southern University, where citrus farming is key, you can learn all you need to know about planting, irrigating, weed managing, pruning, fertilizing, pest controlling, and all other general citrus tree managing. Job prospects are surprisingly numerous: work for large citrus production companies, grove service companies, agricultural cooperatives, juice processing plants, agrochemical and fertilizer companies, or at citrus research facilities.7. Comic ArtComic arts are a real art these days. Study History, Concepts, Storytelling, Print Web Publishing, Composition, Character Development, etc. at the Minneapolis College of Art and Design, then take a job at comic studios as a cartoonist, illustrator or author or in comic book art production.8. EgyptologyLove mummies? At Brown University in Rhode Island, you can prepare yourself for a career as an Egyptologist, historian, or specialized archaeologist by studying all things An cient Egyptian and Mesopotamian.9. Farrier ScienceLearn how to shoe horses at Mesalands Community College in New Mexico. Enjoy courses such as Equine Anatomy and Physiology, Horseshoeing Theory, Blacksmithing, then find yourself your dream career as a self-employed farrier, or work in equine or agricultural industries.10. Pop CultureAre you that person who knows everything about pop culture and doesn’t really care much about anything else? There’s a degree for you at Bowling Green State University in Ohio. Your course load would include things like Intro to Popular Culture or Popular Culture and Media, Black Popular Culture, Television as Popular Culture, Folklife and Material Culture, and History of Popular Literature. And a wide variety of careers might be open to you, including positions in advertising, public relations, journalism, mass media (management, performance, production and marketing), teaching, library and museum work. It never hurts to be a well-rounded person who knows a ton about what’s going on around you.

Free Essays on American Airlines

american airlines By: helen kninich Helen Khinich Individual Project Outline: American Airlines Introduction: American Airlines is the biggest airline in the United States since 1991. American Airlines was pioneer in many fields gaining competitive and advantage over the other airlines. American has also pioneered several policies including that affected the industry’s structure and standard practices. In the 1960’s, American introduced the first computerized reservation system, revolutionizing the marketing and distribution of the travel industry. In 1977, they introduced â€Å"the super saver† fares, which was the first program of discounts for leisure travelers and in 1981, they launched the first frequent-flier program. AMR, the parent company for American Airlines, has a number of businesses within its corporate structure including: American Airlines whose success is rooted in the airline’s greatest asset – its people, all 101,706 of them. In the rapidly changing markets where Am erican competes in the United States and abroad, American Eagle which was established in 1984 as American Airlines' regional airline affiliate. The American Eagle network is the largest regional airline system in the world, with over 1,400 flights a day to more than 101 cities throughout the United States, Canada, The Bahamas and the Caribbean. AA Cargo, a division of American Airlines, which provides more than 14 million pounds of daily lift capacity to major cities in Europe, Canada, Mexico the Caribbean, Central and South America, Asia and throughout the United States. Through cooperative interline agreements, AA Cargo can transport shipments to virtually any country in the world. Manufacturing A Severe Manufacturing Problem: Flight 587 crashed last November and investigation determined that it was due to mechanical failure, as if September 11th didn’t scare the people enough. There were other problems with this Airbus A300 prior to this ... Free Essays on American Airlines Free Essays on American Airlines Introduction The National Transportation Board has recommended to the Federal Aviation Administration that all FAR Part 121, 125, and 135 passenger-carrying aircraft be equipped with cockpit video recorders, cockpit voice recorders and digital flight data recorders (Rimmer, 2000). The use of flight data information has been very useful to the National Transportation Safety Board for solving countless aircraft accidents and mishaps. The recent surge for the upgraded equipment, especially the cockpit video recorders, stems from the crashes of ValuJet Flight 592 in the Florida Everglades, Swissair Flight 111, which crashed off the coast of Halifax, and more recently the EgyptAir 990 crash (â€Å"Safety Board Favors Cameras For Cockpits,† 2000). The current equipment used in the aircraft today is the Cockpit Voice Recorder and the Flight Data Recorder. The cockpit voice recorder records the radio transmissions between the pilots and the air traffic controllers who guide the planes to their des ignated areas in the air and on the ground. The cockpit voice recorder also records the sounds inside the cockpit between pilots, stall warning signals, engine noise, landing gear extension and retraction, weather briefs, and any other abnormal noises (Barker, 1999). The flight data recorder monitors certain parameters of the actual airplane such as the altitude, airspeed, compass heading, vertical acceleration and time (Maharry, 2000). Definition The National Transportation Safety Board wants to upgrade existing flight data recorders and implement cockpit video recorders for safety reasons and to help solve commercial airline crashes. The airline pilots are against the idea of the cockpit recorders due to the fact that they will be on camera at all times and feel that this is a breach of privacy and the film could be leaked to the media (Sher, 2000). Affected Principles The National Transportation Safety Board has cited that with the help of the cock... Free Essays on American Airlines american airlines By: helen kninich Helen Khinich Individual Project Outline: American Airlines Introduction: American Airlines is the biggest airline in the United States since 1991. American Airlines was pioneer in many fields gaining competitive and advantage over the other airlines. American has also pioneered several policies including that affected the industry’s structure and standard practices. In the 1960’s, American introduced the first computerized reservation system, revolutionizing the marketing and distribution of the travel industry. In 1977, they introduced â€Å"the super saver† fares, which was the first program of discounts for leisure travelers and in 1981, they launched the first frequent-flier program. AMR, the parent company for American Airlines, has a number of businesses within its corporate structure including: American Airlines whose success is rooted in the airline’s greatest asset – its people, all 101,706 of them. In the rapidly changing markets where Am erican competes in the United States and abroad, American Eagle which was established in 1984 as American Airlines' regional airline affiliate. The American Eagle network is the largest regional airline system in the world, with over 1,400 flights a day to more than 101 cities throughout the United States, Canada, The Bahamas and the Caribbean. AA Cargo, a division of American Airlines, which provides more than 14 million pounds of daily lift capacity to major cities in Europe, Canada, Mexico the Caribbean, Central and South America, Asia and throughout the United States. Through cooperative interline agreements, AA Cargo can transport shipments to virtually any country in the world. Manufacturing A Severe Manufacturing Problem: Flight 587 crashed last November and investigation determined that it was due to mechanical failure, as if September 11th didn’t scare the people enough. There were other problems with this Airbus A300 prior to this ... Free Essays on American Airlines American Airlines American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines’ services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and analyse different issues such as, the company’s background, the airline industry as a whole, the demand for air travel, the marketing strategies, the distribution systems, pricing policies etc. 2- American Airlines’ objectives American Airlines’ prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words American Airlines’ main objective is to become as profitable as possible. To understand better the company’s objectives we first have to focus on the company’s background, this way we will find out why the airline is not as profitable as it should, and what kind of a change is needed. American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses. 3,4- The Airline industry and the market The airline industry is large, specially in the United States, mainly due to the â€Å" Deregulation† of the industry. In 1938, the Civil Aeronautics Board was created to control the growth of the air transportation industry. This b o...

Archaeology Essay Example | Topics and Well Written Essays - 500 words

Archaeology - Essay Example In â€Å"Fishing from past to present: continuity and resilience of red abalone fisheries on the Channel Islands, California†, Braje et al. develop an 8000-year time-line employing archaeological data from the Holocene and historical data from the last century and a half â€Å"with the objective of integrating deep time into modern resource management.† (906) In 1997 emergency closure by the California Fish and Game Commission was instituted on the red abalone fishery in response to what was viewed as a catastrophic decline in the red abalone population. However, according to Braje et al., the archaeological record indicates that â€Å"anthropologic trophic cascades began some 8000-7500 years ago along the Santa Barbara Coast.† (917) In other words, the number of various prey and predator species has oscillated significantly over the last eight millennium along the Santa Barbara Coast. This optimistically indicates that the current decline in the red abalone popu lations is not necessarily permanent.

Persuation(Austen) vs Silas Marner(Eliot) Essay

Persuation(Austen) vs Silas Marner(Eliot) - Essay Example They showed through their characters what women of that time could accomplish if they refused to believe that their femininity was a barrier. According to Eliot marriage meant being "absorbed into the life of another, and only [being] known in a certain circle as a wife and a mother" (George Eliot) whereas Austen almost unquestioningly accepted it. Eliots writings were not about a polite society, but by writing about abusive relationships, went beyond it. (Melanie Shelton). These two authors do not belong to the "silly lady novelists" (Eliot) category, which George Eliot has referred to in one of her writings. Austen portrays the daily lives of her characters that are mainly upper-middle-class men in England of early nineteenth century. She focuses on themes that never die, such as marriage, social pressure, and the generation gap (N. Zeynep Yelce) Anne Elliot, the heroine in Persuasion, suffers the consequences of a decision she had to take years ago to severe relations with a man she loved. Her family had forced this decision upon her. The thoughts of Lady Russell in this context "Anne Elliot, with all her claims of birth, beauty and mind, to throw herself away at nineteen; involve herself at nineteen with a young man, who had nothing but himself to recommend him, and no hopes of attaining affluence, but in the chances of a most uncertain profession, and no connexions, to secure even his farther rise in that profession; would be indeed a throwing away which she grieved to think of." (Austen Jane) aptly describes the kind of advice Anne got from her family. Austen while putting forth the causes and consequences of this action gives an incisive account of the narrow-mindedness of the British class system. Silas Marner portrays a realistic portrait of life in a traditional English village of the 19th century where kindness and cooperation take precedence over petty differences. It centres on Silas Marner, a weaver living in the