Easy Car

EasyCar is a European based gondola rental orderliness that was founded in 2000. EasyCar is a member of the EasyGroup family of companies founded by Stelio Haji-Ioannou, a fervour durrajong self proclaimed entrepreneur from Greece. The totallyiances explosive charge was to give customers an outstanding value by providing a steadfast service at a low price. To achieve this action easyCar took a very different approach than the traditional gondola gondola rental companies in Europe. The main competitors to easyCar were Avis Europe, Europcar, Hertz, and Sixt. The party did everything it could to reduce represent and used technology to operate as efficiently as possible. Steilios ultimate goals were for the company to achieve revenues of £100 million and step-up of £10 million by the end of 2004 so that he could take easyCar public in 2005. This goal seems lofty considering that in 2002 easyCar nevertheless broke even with revenues of £27 million. The pricing outs mart for easy Car was to offer rental cars for the terminal prices in the industry. Prices were updated daily based on demand and office and the worst prices could merely be found if booked well in advance. In enounce to keep cost down easyCar only rented one type of car at each kettle of fish and did non work with agents.

Almost 95% of all car bookings were made finished the companys website with the others made with a phone reservation system that carried a €0.95 per issue charge. Easy Cars information system find out expected demand and enabled the company to achieve a frugal consumption rate ab ove 90 percent; this account was ofttimes ! higher than industry leader Avis Europes enjoyment rate of 68 percent. To further reduce costs the company enacted stiff penalties for returning the car late and for not make clean the before returning it to the rental office. about customers complained that the fees were not adequately disclosed and were therefore unfair. EasyCars answer was to do everything in their power to disclose any and all fees on the companys website. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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