Marketing research report: using SPSS indentify case study Essay

The Questionnaire having 19 key questions to extract consumers perception to the highest degree Auto Online web state of affairs and the beta factors which motivated for consumer to secure online. The look into objective is fork out to identify the strategic factors motivating to buy online, for consumers and to take action plans besides to improve consumers needs.The survey mainly concentrating on the side by side(p) aspects Consumers view on give of meshing, Aw atomic number 18ness of Auto Online website, Security, Convenience mend making a purchase etc. All these questions were asked on 1 to 5 Ratings scale, so the data collected on 19 factors is an ordinal.The labels interpreted as Strongly Dis defy (1) to Strongly Agree (5) for all the variablesThe close prominent way of analyzing these type of data in Descriptive Statistics is relative frequency Tables and Cross Tabulations, also Top 2 Box scores for important factors where Top 2 Box scores is the Percent of respon dents for any contingent question answered the Top 2 responses, i.e. Strongly Agree and Agree. It will be the best measure to interpret the respective attribute (In terms of Percentages).The important thing to be consider when interpreting the Ordinal Data is that it does not make any signifi washstandce if we calculate the average forms like intend or Median.Below are the Frequency Tables which are basically closely how consumer thinks about Internet and Making purchase decisions etc.Marketing research report using SPSS indentify case study 3Executive abbreviationAuto Online is a very convenient website and motivating respondent to buy products online.Most of the respondents aware about Auto Online through web surf or any search engine.It will be very favorable if Auto Online website get innovative so that the overall experience with the site will be stronger than what know it is since consumer is surfing the net as he is looking more(prenominal) information about Automobile products and he can reduce the strain with dealing car salesmen.Analysis and InterpretationThe following tables are the frequency tables for the questions, in what way the profit would be apply by the respondent.Here the key questions for Auto Online are I use the internet to research purchases I make, The Internet is a well behaved tool to us when researching an automobile, The Internet should not be apply to purchase vehicles and Online dealership are just another way of get you into the traditional dealership.Where no single important factor got more than 50% of respondent saying whether strongly agree or agree. So on average a respondent is using internet to research automobile and of course it does not turning him to purchase online, they are thinking that they should not purchase automobiles on line.Since the Percent of respondents for The Internet should not be used to purchase vehicles  got only 40% of Top2 Box Score.So on average not more than 40% of respondents tu rning their Internet use into online purchase for any automobile products.Following tables are the frequency tables on consumers perception about buying a newfound vehicle and dont like to hassle with car salesmen.