Motivation, values and involvement Essay Example | Topics and Well Written Essays - 500 words

Motivation, values and involvement - Essay ExampleMotivation is a complex phenomenon. In direct relation to consumer behaviour, it refers to the facts which incite consumers to behave in a certain way, as in, all these being equal, to repeatedly purchase one brand instead of another. Generally speaking, motivation is a response to latent or overt biological or learned need. Indeed, products have the potential to apportion overt needs, or awaken latent ones and, in so doing, create a sense of trust which can only be satisfied through the purchase of the product. In direct relation to the aforementioned, it is fundamental to point out that the assumption that the purchase/use of a certain product will compensate need/want is the crux of the expectancy theory and, in itself, contributes to the intensification of motivation.Proceeding from the above stated, it is important to explicate that there are different types and categories of need. This phenomenon is referred to as need hier archy and has been fully explained by Maslows theory of need. jibe to the aforementioned, people have different types of needs, some of which, such as the need to shelter, are more wardrobe than others, such as the need for recognition.