Coffee and Starbucks Background

Fourthly, the threats of substitute product is very likely to be high as coffee, juices, soft drinks, tea and many more female genitals be considerably substituted. In the mean time, consumers can also choose to go to pubs and bar and spend their time or to meet up to substituted stricken. Lastly, the threat of contender rivalry of struck in high as there be many presence of strong impetigo with deep pockets like Mcdonalds, coffee beans and dunking donuts. non forgetting hundreds of small local coffee shops and houses fighting for the aforementioned(prenominal) market sh be. 7.Recommendation establish on the SOOT, PEST and Potter five forces that is conducted, I have make several recommendations. We can use concentric diversification to further devolve the firms by making or obtaining reinvigorated product and services which are related to the business. This is good for the business because it will bring down the equal and the main competencies can be move the the new busi ness. Struck can also choose to use acquisition or restructuring diversification ferment to purchase new(prenominal) firms Or even merge with other firms to catch market share or even expend into a new market.Struck might also think of using differentiation strategy which involves impartation products and services that customers recognize as unique or special and mustiness be better than what other people are doing in the same market. 8. Conclusion This is the completion of the environment abstract on struck in Singapore that have conducted. All in all with the SOOT analysis proves that struck s a very attractive company and struck is a very experienced company.PEST analysis that is conducted also proves that Singapore is a very safe and reliable country to invest in. Although Potters five forces shows that the sedulousness is not very adjective but it also have few big limitations in todays market environment. Market environment sometimes changes as fast as we can anticipat e but Potters five forces and other analysis can only serves as a guide to counselling to enable them to think as a beginning for farther analysis. And cope made three suggestions base on all the analysis conducted.